Monday, March 17, 2014

Nigel Cooper's Matchbox Ambassador Report #30

March 17 Matchbox Ambassador Report, by Nigel Cooper...

Ambassador Report 30
INTRODUCTION


There were some comments following the publication of the 1-120 USA list that as the Mega School Bus was not included on that list it was assumed that it had been dropped from the line. This is incorrect on both counts. It is included on the list but has a new name. It is now called Field Tripper and will be # 96 on the list with a MAN number of MB902. It will be available for everyone to enjoy.

It is sometimes mooted that Matchbox do not heed the comments of collectors. I have mentioned several times that decisions cannot be taken in a vacuum and there are many influences on the Matchbox team and the line of models. In response to comments and requests in previous reports and on message boards, I am delighted to announce that the Matchbox team have listened to the concerns from collectors indicating that they were disappointed that the ‘66 Dodge A100 was not included this year in the 1-120 mainline list. They have decided to rectify this. Since the Land Rover LR4 has been moved to 2015, the A100 will be moved to fill this slot this year. It will now be #97 on the list. Furthermore it will also be included as one of the 5 recolour models for this year as well. So that’s two examples that we had not anticipated. These will roll out at the end of the year. Moreover, it is planned for use in the 2015 Mainline and so there should be no shortage of this model this year or the next. I would like to thank all those collectors who took the trouble to post their concerns on boards or to me directly and also to Matchbox for recognizing the depth of feeling for this model and doing something about it.
       MATCHBOX ANSWERS YOUR QUESTIONS
1. Although I can understand retiring models that have passed the mark of time, why on earth retire a model like the KG or A100 which has only been out one season? How can development costs be justified by such a short model run? Or is there a sinister plot powering the retirement of great licensed models and replacing them with generic trash?

Please refer to the Ambassadors latest report regarding the A100.  Also note that have never used the word” retire” when referring to these two castings which would imply that they will never return again. These models will return. 

2. Can you ask Matchbox to consider doing some Caterpillar-licensed deco's on their existing construction models? They did this 10+ years ago and have some great construction models out now that would look good in a Caterpillar theme. Thanks!

Matchbox did do this in the past but it is a bit more complicated today to do this.

3. We see that the new castings are numbered from MB902 through MB926, with the new Mustang Police added in as MB969. It took the place of the VW Bulli which was dropped, but was that given a MAN # (possibly MB901) before it was dropped? We had up to MB900 to finish off 2013.

Very soon we will exceed the 3 digit MB number milestone as we develop new models in 2015. This means the MB numbers will soon be 4 digits. Should we celebrate? The Mustang SSP was in the works for 2015 but was ahead in development so it was moved to the 2014 slot hence the MB number.

4. The 3-axle Dump Truck does not show a MAN #. Is this an oversight as it is still MB536 or is it being retooled and will be receiving a new MAN #?

The 3 axle dump truck is in the process of being retooled.  A new number has not been assigned yet. So it is left blank at the moment.
5. I was delighted to receive my Brush Truck. I think it was fabulously decorated proving to the doubters that real talent exists within the Matchbox team. Are there any plans to repeat this sort of thing, hopefully without the complications ..... though the model certainly was worth waiting for.
We are glad that you like our efforts on the Brush Truck. Much love went into creating it even though it had a rocky start. If this program is successful we would consider doing another special item.

6. Many of the models that have been dropped for 2014 are licensed vehicles. If you bring these back in 2015, do you still have to pay licensing fees?
Yes on certain models.

A note to all collectors. If a certain licensed model drops out of the line, it is not retired unless the team feels it has outlived its usefulness. We will simply bring the model back the following year or it will find its way into 5 packs or exclusive models in the 9/10 packs so don’t panic or be distressed. Unless a tool is damaged or completely worn out it will return.

7. There are hundreds if not thousands of collectors who read the message boards. Is there any chance of having an exclusive for collectors? I am sure they would pay a little more so that Mattel would not lose out and I am sure they could be distributed through the clubs.

The International Brush Truck is an exclusive for collectors this year. How well it does will determine if we do more.  In terms of making “Club Models” this is not possible at the moment.

8. Can I have a 5 pack where all the models are in black? I love black vehicles.

Thanks for the suggestion but we prefer to have a variety of color in our 5 packs.

9. Can anyone be an Ambassador and do they keep the models they show? I would like to be boss of Matchbox as well.

Wow you are asking for a lot. Ambassadors do not receive samples of the models they show except pictures for their own collections. Sneak peek photo images are forwarded to the Ambassador by the Matchbox team. At the end of the Ambassador’s term, they do receive a gold finished London Bus. Someday you could possibly be a boss at Matchbox if you work very hard and have a passion for die cast cars.

10. Do you have any information on retooled vehicles filling in the gaps?

MB901 (this may just be the canceled VW Bulli) MB927 - 968

This is a long list that can’t be answered this week.  Check back next week.
11. Since 2010 collectors have regularly asked for a list of issued Skybuster planes by Matchbox. Although it was promised that Matchbox would work on it, the list still has not been forthcoming. 2013 poses even more problems for Skybuster collectors because W-numbers (2012) are mixed up with Y-numbers (2013) and some planes have been issued with their recolour in the same wave. Previously we could buy a couple of planes in Europe and we could more or less guess what was issued in Wave A and Wave B. Wave C is a great mystery for us as various models keep popping up on auction sites. Some 2013 models have only seen in 2014 packaging but we can only guess whether it was a model from 2013 unreleased until 2014 or whether we had some 2013 models still missing. Many people from different countries have been asking why Matchbox cannot release the information regarding the content of wave C. We would like to have a list of all models issued in 2013 together with a list of which 2013 models have been re-issued in 2014 in new packaging.

I can work on putting together a list of SB planes and SB numbers for 2013 & 2014. I cannot provide actual toy numbers (Y &W prefixes) nor will I provide the content of each mix for this is not allowed by Mattel. John should also be aware that we distribute Sky Busters in different ways in different countries. I simply don’t have the bandwidth to filter this. Pooling this information is time consuming because confidential information must be edited from the lists as I have done on the mainline 1-120 numbers. I do this on my own time so I have to prioritize what is important. In short I cannot provide everything that John is asking for.


However, I have enclosed the 2013 and 2014 Sky Busters assortment lists. For your information in certain European regions, the contents of the assortments may vary since some countries do not like to have military style vehicles in their assortments.

SKY BUSTER ASSORTMENT LISTS
2013
SB 94 Drone SB94
Stealth Launch SB92
Subsonic Interceptor SB105
Air Grabber 2100 SB117
Turbo Tornado SB106
Stratos Saucer SB114
Flight Strike SB104
Twin Blast SB103
Space Shuttle SB89
Aero Blast SB102
Strato Stormer SB116
Boeing 747-400 SB69
Pusher Prop SB82
Airblade SB86
Tilt Rotor SB74
The BAT SB109
Freeway Flyer SB112
Cessna Citation X SB75
Blade Force SB100
Boeing 737-800 SB71
Lockheed Martin F-35B SB90
Sky Scorcher SB107
Duel Tail SB115
A-10 Fairchild Thunderbolt SB32
AH-64 Apache Helicopter SB99
Air Blitz SB111
Biplane SB85
Stunt Plane SB73
Battle Raptor SB97
Airliner SB62
Sky Safari SB108
Rescue Blade SB110
Blaze Buster SB87
Snow Explorer SB93
Cirrus Vision SB91
Transport Helicopter SB58
Fang Fighter SB113
Sea Plane SB84
Robinson R-44 SB79
Cessna Caravan SB65
2014
Bi Plane SB85
Blade Force SB100
Air Blade SB86
Lockheed Martin F35-B SB90
SB94 Drone SB94
Cirrus Vision SB91
Strato Stormer SB116
Air Grabber 2100 SB117
Strato Saucer SB114
Fang Fighter SB113
Gee Bee SB118
Snow Explorer SB93
Stunt Plane SB73
Cirrus Vision SB91
Boeing F-15 Eagle SB119
Sky Sentry SB120
Sky Knife SB80
Blaze Buster SB87
Aero Blast SB102
Turbo Tornado SB106
Sky Safari SB108
Rescue Blade SB110
Freeway Flyer SB112
Sky Scorcher SB107
Sky Shredder SB121
Virgin Galactic Space Ship II SB122
Eurofighter Typhoon SB96
Flight Strike SB104
Twin Blast SB103
Air Blitz SB111
Duel Tail SB115
NEW RELEASES


There are five new images available to show this week.


This model is called the Field Tripper. It’s a new unstoppable way to get to school and clearly it would be most useful on School Field Trips involving the most direct route. It would also have been useful in the floods we have had recently in Britain. Presumably all children would have to bring their own ladder with their books and the driver would have perfected the Fosbury Flop.

There are 3 “refreshed” 2014 models. Note that the Sahara Survivor has been retooled with a new MAN Number: MB924. It now has various changes including a plastic body. The AeroBlast Sky Buster has been re-decorated for this year.





A Little More History

Last week I considered the Citroen DS and SM. In 1979 another Citroen was planned for the miniature range. This was to be a Citroen CX Safari. Presumably there was an idea for a plastic roof rack similar to those produced in 1:43 scale by one of its competitors, years previously. A decision to change must have been late as a pre-production base shows here that “Safari” had been included in the casting. Baseplates were modified to erase “Safari” prior to production and this Citroen replaced the Big Bull in late 1979.


This model was originally released in metallic blue with a cream interior and silver painted base. Some models were found either with an unpainted or gloss black painted base. The metallic blue livery varied considerably and the interiors may be found in white, light or dark yellow, tan or a very rare, red interior, which has attracted bids of more than £200 at auction. The model was given additional play value with an opening hatch, which was always in a darker blue than the body.



In 1981 the body colour was changed to yellow, with a red interior and black base, though charcoal and silver based models also exist which command a premium. In 1982 this model was added to the “900” range of Twin Packs, with the addition of tampo print to the bonnet. This comprised of the “Matchbox” logo in red, prefixed by “Team” in the shape of a motor-bike in blue or black. It towed the motor-cycle trailer, previously hitched to the Citroen SM, but now in mustard yellow with red or yellow bikes.




Soon after this the body was modified into a white ambulance with blue windows and dome lights. A black and red “Ambulance” design was added and the base could be unpainted, silver or black. The interior remained red, but the body side windows were filled in, apropos an ambulance. The following year, after Lesney entered receivership, and became “Matchbox International”, the design was changed such that the wording read “Marine Division” in blue and the model was now manufactured in Macau. The Twin Pack featuring this latest Citroen CX towing the old #9 Boat and Trailer, included several colour schemes of which the rarest was an all white boat and orange trailer. The Citroen CX was finally consigned to the scrapyard in 1985.



In 1979 Lesney decided to release a classic vehicle into the miniature range, rather than as a Yesteryear. This was the Model “A” Ford. By 1982 a Model “A” Van and the Jaguar SS had been added. In 1983 the Citroen 15CV was released. Interestingly, this only came into being because the originally planned vehicle, the Citroen CV16, would not fit the dimensions of the box, without removing the front bumper. Shown below is the CV16, without front bumper and with a larger rear side window and several casting differences. The CV15 has a pre-production black front grille and bumper.



Few Matchbox models have been painted black. Indeed the original London Taxi (17c) was painted black to resemble all London Taxis at the time but Odell thought that black was too dull for children and he decided on the maroon colour for the released model. This full size Citroen 15 was probably only painted black though I am not sure. The model was fitted with a grey interior and a chromed plastic base. Later the grey interior gave way to white, presumably to brighten up the model. Towards the end of its life the Citroen body colour was changed to a deep blue. One further change to green with a red interior occurred when it was selected as one of six models to have “Dinky” printed in white on the base. Although Matchbox owned the “Dinky” copyright, it was only realised at the last moment that the name needed to be used as otherwise the licence would lapse. Thus in 1988 a few models were selected to be imprinted in this way and their production was rushed through to meet licensing deadlines. The Citroen 15CV was never produced again. It would be a very popular decision if the Citroen DS could be used as one of the enhanced models for 2015.



Hardly any models of the Lesney era were painted black and probably there was a limited amount of black paint in the factory and so black pre-production models are quite rare. A few are shown below.




Nigel Cooper 17th March 2014

Thursday, March 13, 2014

Matchbox 2000 Impala Pulling Camper - What Could Be If Mattel Would INVEST in Matchbox


Matchbox 2000 Impala (formerly the Police version) with current travel trailer casting

Okay boys and girls...my favorite custom in a long while. Why? Because it is just so simple, plain and unassuming. A nice design devoid of crazy graphics or silly wheels. I added details to the front and rear and added the wind scoop from an old Majorette pickup to give it a little something extra. It actually reminds me of the very cool Renault from Majorette many years ago which is in the photo below (blue with yellow guard).


Matchbox still sells their 'Hitch-n-Haul' (HnHs) series to a small number of customers who continued to order the product because they sold well for them. HnHs are sold at Giant Grocery Stores, Big Lots and other quirky locations...and they sell even though Mattel has not released a new version in several years. I think that tells us that there is still demand for them. However, as usual, if Walmart, Target and TRU do not order a product, Mattel discontinues it from the mass market. But with a little more imagination like they did in the 1970s - 80s with the Twin Packs, these could be a good seller once again...and hell, use that Daf cab and hook a trailer up to it and re-release Convoys (an idea below) under the HnH umbrella. Now being that the Impala is going on 15 yrs old, newer castings should be considered...and these should be licensed. In any case, take a look and let me know how you like it...and give me your ideas that Mattel could do.





And as for that Convoy idea...How about this?






Wednesday, March 12, 2014

Hot Wheels "Cool Classics"



This is another premium series that Mattel allows Hot Wheels to market to add additional sales to their bottom line while using existing castings. The best part of this series is that the bases are metal...and they ought to be as they range in price at retail from $2.49 at Target, $3.47 at Walmart and $3.99 at TRU. In any case, even $2.49 is a crazy price for these as they have no front and rear detailing done for the most part. And the paint is just a flat spectraflame but those two additions do not make these worth $1.49 - $3 more than a basic release of the same model sans metal base and paint.

Fortunately, I only collect what I like from Hot Wheels and feel no need to collect the full lineups from any of their releases. I just wish some of this effort and investment would be put toward the Matchbox brand and let the Design team loose with larger budgets to make full use of their talents. I am sure they are as tired of hearing us complain as we are of the lack of investment in the brand.

In any case, I do still pick up a few but I am selective as I already have so many toy cars...that I just need to do a better job of refraining. Drop me a comment and let me lnow which ones you all like to collect.

Jeff (94SS)










Hot Wheels - Playing in the Matchbox Sandbox



I guess the title could be stated as, "Hot Wheels - Bullying their Way into the Matchbox Sandbox." But I digress. Let me describe a time not so long ago, where a parent and a child could go into pretty much any department or toy store on the planet and buy themselves a nice Matchbox, usually in a nice collector box. It is interesting to point out that presently some of those boxes are worth way more than the cars that once occupied them.

As Lesney ran into financial trouble for a wide range of reasons, the company changed hands a few times with Universal and then Tyco before finally arriving at is final destination. What's that you say with final destination? Well, Mattel did not necessarily acquire Tyco for Matchbox. They needed the logistical routes and access to markets that Matchbox Owners had carved out for many years. Mattel at the time also picked up the Sesame Street, View-Master and Magnadoodle toy brands as well the RC cars that Tyco had.

During the 1970s - 1990s, I used to travel to Europe at least every other year and would always be excited to hunt and purchase Rest of World (ROW) only Matchbox 1-75 series. I could find Matchbox everywhere I looked as they seemed to have the market. By the 2000s, Hot Wheels had pretty much replaced Matchbox everywhere...this had to be on purpose.

I say final destination, because I do not believe Mattel will ever let the brand change owners again...we are stuck with Mattel's vision for the brand whether we like it or not, whether it survives or not. Mattel say they will always support the brand, but we have seen over the years that Mattel has continued to decrease investment in the brand by offering LESS:
  • licensed vehicles
  • licensed liveries (i.e. Coca Cola)
  • opening features
  • suspension
  • tow hooks
  • tempo decoration hits (either front and rear lights, but no side or roof) 
  • elimination of popular lines (SuperKings, Matchbox Collectibles, Convoys)
  • elimination of premium lines (like Premieres, NSF, Lesney Editions etc)
  • advertising (Commercials, Event Sponsoring, Cartoons)
  • Posters and catalogs
  • Toy Shows (now only sponsor one US and one Europe occasionally...compare with Hot Wheel Nationals)
  • Website Updates (actually they do nothing with it)
  • Core Matchbox Personnel (a revolving door in the marketing dept has caused detrimental damage to the brand as newcomers have different visions and lack of history and knowledge on how to market the brand)

Now some of this is due to the traditional toy car market shrinking and affecting sales. But for a while in the mid 2000s, Matchbox was doing pretty well which started with re-introducing the new Superfast Line (NSF). Even the CEO at the time made a video for our viewing pleasure at that year's Matchbox Gathering Show in New Mexico praising the brand. But for whatever reasons, what was once core Matchbox territory was equally available for the Hot Wheels team to do as well. The best recent example is this model released as a Hot Wheels but should have been given to Matchbox...or at least let Matchbox have a crack at it too:

2014 Hot Wheels First Edition Fiat 500

Now...a few years ago, a fellow collector discovered a firm that was hired by Mattel to come up with illustrations for 'another' re-branding of Matchbox and look at some of the Matchbox artwork examples found on that page:


A Fiat 500 would have been a sure Matchbox as it historically represents what Matchbox was known for: Real Action Adventure. Hot Wheels was to represent fantasy and racing themes. But I guess Hot Wheels has seen that these types of models sell well in the blue blister as well so the two brands seem to be flipping into each other or at least playing in each others sandbox. Matchbox is getting more and more non-licensed castings with made up liveries where Hot Wheels is getting many more 'real' castings. Don't get me wrong, Brother blue makes up my second largest collection of 1:64 scale cars as they have always had some good stuff available...but Matchbox is what I collect and it has been difficult the last couple of years as models and quality start to decline.

So as the Matchbox brand continues its decent into plastic and lack of direction, we can only hope that sales figures will tell Mattel once again that they have it all wrong again and get back to the grass roots of Matchbox...real vehicles with real life branding and advertising. Mattel have hinted that 2015 will preview another change in direction but we will have to wait to see what this newest re-branding will bring.

In the meantime, I am adding pictures of Hot Wheel models that could easily have been Matchbox. Until next time, Blessings to all.